Why a Professional Headshot Matters


In a world that has become so visually centric, now more than ever it is important to have a professional headshot.  A photograph is the first thing people now seek out before they meet you.


For example, you have a new client, but you have never met then. A person who knows what they are doing in business is going to seek out any information about the client—starting with social media whether it is Facebook, LinkedIn or Twitter.  Bottom line, a photograph is the first thing people will see.


Because it is the first thing people see, headshots are not just for corporate America anymore, it’s for any business professional—or even those seeking jobs or a career change. It could also be used in biographies, guest columns, author bylines, etc.


A great headshot is the first step to establishing credibility.


I know the rhetoric suggest never judge a book by its cover, but the reality is people today are smart and the way we look is how we are perceived.  Especially when it comes to business; job interviews, networking events, sale calls, etc., we only have a split second to make a good impression.


Five Reasons to Invest in a Professional Headshot.


  1. Looking the part: In order to be treated like a professional, you need to look like a professional.
  2. Value Yourself: You need to show that you take yourself and your career seriously. There’s very few things more appealing to a client or business professional than that.
  3. Stand Out from the crowd: Many adults still rely on low-quality point and shoot camera shots (or worse, cell phones!) they asked their co-worker/friend/family member to take even though professional headshots are important to have a winning career. You’ll leave a special impact on potential clients, employers, recruiters, voters, and other important contacts by having a visually-pleasing, high quality photograph.
  4. Making a Standing Impression: By having a professional photograph on your social media accounts (LinkedIn, Twitter, Facebook, Instagram, etc), you allow people to connect an important name to a professional image.
  5. This is Your Only Shot: In this ultra-fast paced world that we live in, a good headshot is often your only opportunity to make a good impression, as important contacts tend to skim the first few lines of your resume/website and glance at your picture before moving on. Make sure you’re remembered. Don’t waste that opportunity.


So how do you find a professional photographer to snap a headshot?


Ironically, because the world has become so visually focused and with the improvement of cameras and smartphones, everyone thinks they are a professional. It has made it more difficult for consumers to determine who is a professional and who is a pretender. As a professional photographer who ran his business focusing only on headshots, I would consistently see people opting for a photographer based solely on price only to regret it a few months later. For that reasons, at Mike2Media.com we provide professional headshots as part of our branding packages and services because we understand the importance.


Here are a few tips to finding a good photographer:


  1. Ask around: If you know someone with a great headshot, ask for the photographer’s name.
  2. Website: if they don’t have a website or portfolio, they are not serious.
  3. Price: Anyone charging under $100 for a headshot, pass! A session could run anywhere from $100 to $1,000 or more depending on the package you want.
  4. Ask questions: If they can’t answer basic questions such as number of headshots, clothing suggestions, image retouching, re-shoots, find another photographer.


If you are looking for a professional headshot, please consder contacting Michael Pohl at info@mike2media.com or click our contact page.