While the month of October typically kicks off the countdown to Halloween, it should really kickoff the start to Holiday themed content production.
Beginning in October, you obviously have Halloween, but in the coming months you also have Thanksgiving and Christmas—so having a plan of how to tackle all three months with Holiday themed content is important ahead of time rather than last minute planning and hoping something sticks.
Here are some fall themed ideas to begin thinking about:
- Hello Fall – showcase the pretty fall colors, pumpkins, corn, etc. fall is colorful o be sure to include photographs and images that are eye catching.
- Oktoberfest – you can’t have a fall themed plan without including a play on Oktoberfest and beer. Find a way to tie it into your marketing campaigns.
- Fall Sales – whether you are trying to dump inventory or just offer a deal, be sure to offer some fall savings to your customers.
- Halloween – this could be fun all month long from Halloween decorations, posting photos of decorated houses throughout the month, pumpkin carving photographs or just candy giveaways, Halloween themed posts are meant to be fun and entertaining.
- Movember/No Shave November – simply sign up and help raise funds for men’s health issues. This will allow you to engage your audience while also posting your progress throughout the month. If your local police department is also participating, be sure to include them in a post or two. Click here for more information.
- Thanksgiving – While you can put out all the sales you want, and you should, most importantly be sure to be grateful and humble in your content around this Holiday. Whether it’s a food drive, or food photographs, showcase appreciation—even by giving shout outs to those around you in the community.
- Small Business Saturday: While you may want to promote yourself, go the opposite route and promote other small businesses around you. This helps build relationships and goodwill.
- Graphics – throughout the month simply go wild and post holiday themed graphics as a way to decorate your page. Find a way to tie in an image to your business or sale, be sure to not be annoying, but the idea is to create a form of happiness and break from some of the other crazy social media postings people typically see.
- Toy Drives – if it’s for the kids, people will like it. Encourage people to participate in a toy drive. If you have a box for a toy drive, blast that out there for the world to see.
- Gift Guides – what better way to promote other small businesses and build goodwill than promoting your other fellow businesses? Plus, people like to share these types of posts.
- Winter Wonderland/Santa Photos – Our friends at K & Co Family Jewelers in Brentwood have figured this out as each year they host a winter wonderland in their parking lot and invite multiple vendors for a holiday themed event. Customers love this event and it’s great for marketing purposes. You can go a step further and invite Santa and offer free photographs.
- New Years – need way say more? Have fun and post lots of photographs and wish people well heading into the new year.
If you need someone to work with you to create holiday themed content, email us at firstname.lastname@example.org and we can assist you. H